Hearts and Minds: Media Control

“Whoever controls the media, controls the mind” – Jim Morrison

In the media world today, a majority of newspapers, television stations and internet websites are owned by a select group of people like Rupert Murdoch or the Fairfax Media. This can be seen as a dangerous thing as control over the media can lead to control over our views and ideas through the news mediums. Today I’m going to explain why, in my opinion, the media should remain a public domain.

If a single entity was to own all media sources it would be quiet easy for that person or group of people to sway the opinions of the audience through the news channels and other media forms. A great example of this is during the reign of Nazi Germany and the way Joseph Goebbels utilized the many forms of media to use strong propaganda and sway the German people to support the Nazis and idolize Adolf Hitler. These forms came as poster propoganda, news stories, film (the poster on the right is one of the most famous ‘non-propaganda’ films) and the famous weekly Goebbels broadcast on German national radio. It was through the media that these two were able to sway a large majority of the people to support the party and its views. This induce a huge amount of anti-Semitic attitudes throughout Germany and its annexed lands and resulted into Kristallnacht in 1938, the ignorance of Germany cruelty to Jews, gypsies and communists in central Europe as well as the Final Solution in 1942.

Rupert Murdoch 2011 Shankbone 3.JPG

Rupert Murdoch, owner of News Limited

The Nazi State is just one example of totalitarian control over the media to control the minds of the people. Today, the media in Australia is slowly coming under the control of a select group of people such as Rupert Murdoch and Fairfax Media. This enables those in control to decide what we see in the media and influence our choices through advertising and running certain stories on the news. For example, Rupert Murdoch, who is a staunch supporter of the National-Liberal Coalition, could use his media sources to encourage people to vote for them. He does avoid doing it due to trouble he gets into because of it, although he is a heavy critique on the current party in power, Labour Party.

The Nazi Era in Germany showed us how powerful the media could be in controlling the people and how far you could push its limits. If media ownership continues to consolidate under a few names, this could happen again. We need the media to remain neutral, much like the ABC (Australia) to ensure that the media doesn’t become bias and used for gain and control


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